Business

13 Jun

Xiaomi India appoints Disha Patani as brand ambassador

Priyanka BhowmickBusiness, Entertainment, IndiaBusiness, Entertainment, india

Actress Disha Patani, known for her growing popularity and commanding presence, has been roped in as the brand ambassador for Xiaomi India's Redmi audio and mobile accessories range. Her vibrant personality and dynamic image make her an ideal choice to represent the brand, especially among the younger generation. Patani's association with Xiaomi will kick off the upcoming campaign for the Redmi Buds 4 Active, where she will showcase her daring side through thrilling stunts, showcasing the immersive audio experience offered by the state-of-the-art wireless earphones. https://www.instagram.com/p/CtLeMXCv0vj/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA== Announcing the collaboration on Instagram, Xiaomi India showed their excitement and wrote, “We are…

12 Jun

Westpac to layoff 300 workers in business and retail unit

Priyanka BhowmickBusiness, IndiaBusiness

Australian lender Westpac Banking Corporation (WBC) AX) will cut about 300 jobs in its consumer and business banking division during a period of strong profit growth amid rising interest rates and rising inflation, a local trade association said. Australia's Finance Sector Union (FSU) said on Friday that the country's third-largest bank would cut headcounts from its consumer and business banking divisions, citing a Westpac internal memo seen by the union. Potential layoffs represent 0.8% of Westpac's total workforce of 37,476 full-time equivalents, as of September 2022. Reuters could not independently obtain internal memos. FSU national secretary Julia Angrisano condemned the…

12 Jun

SUGAR POP Beauty onboards Shehnaaz Gill as Brand Ambassador

Priyanka BhowmickBusiness, IndiaBusiness, Entertainment, india

Sugar Pop Beauty, young India's favorite makeup brand, a Bollywood actress Shehnaaz Gill as its first brand ambassador.This partnership between the Bigg Boss star and the young, fun makeup brand will further strengthen SUGAR POP's position as a fan favorite and create new opportunities for massive customer acquisition, especially with the Gen Alpha and Gen Z audience who are new to India. makeup Shehnaz will be seen for the first time in a short digital promotional campaign that reinforces the brand's USP of easy-to-use high-quality makeup products and announces her as the face of the brand. Commenting on the partnership,…

09 Jun

McDonald’s India signs NTR Jr as their new brand ambassador

Priyanka BhowmickBusiness, IndiaBusiness, india

McDonald's India (West and South) has taken a giant leap by signing Tollywood's Young Tiger, NTR Jr., as its brand ambassador, who recently danced the world to the tune of the Oscar-winning 'Natu-Natu'. The brand has launched an action-packed TV commercial conceived by DDB Mudra, featuring the mass superstar and showing him driving the #DontExplainJustShare message in his impeccable style. The brand has reimagined its marquee chicken range—the McSpacy Fried Chicken offering—by introducing 'McSpacy Chicken Sharers' into the sharing box for the first time. The brand film highlights the offer to 'just share' McSpicy Chicken with everyone without the need…

09 Jun

Meesho revamps brand identity to appeal to wider audience

Priyanka BhowmickBusiness, IndiaBusiness, india

Meesho has unveiled a new brand identity for the e-commerce platform that helps every Indian get the ultimate joy by making value-first purchasing decisions. The company aims to strengthen its position as a one-stop horizontal platform that caters to the daily needs of millions of Indian shoppers.Brand Restructuring aims to showcase the inclusion of the e-commerce platform with a huge collection of value-first products and how it is helping customers across income categories, geographic, language, gender and age groups realize their shopping aspirations. The new colour palette includes hues of 'jamuni' and 'mango', evoking the vibrancy and splendor of India's…

08 Jun

TikTok seeks up to $20 billion in e-commerce business this year – Bloomberg News

Priyanka BhowmickBusiness, EntertainmentBusiness, Entertainment

ByteDance-owned TikTok expects to quadruple the size of its global e-commerce operation to sell $20 billion worth of merchandise this year, relying on growth in Southeast Asia, Bloomberg News reported Wednesday, citing people familiar with the matter. This increase compares to last year's total merchandise value of $4.4 billion, which represents the total value of products sold through its online marketplace TikTok Shop, the report said, adding that the company is betting on markets such as Indonesia. TikTok did not immediately respond to Reuters' request for comment.TikTok's e-commerce platform allows customers to purchase products through in-app links during live broadcasts.…

07 Jun

Aditya Birla invests Rs 5,000 crore in jewellery business

Priyanka BhowmickBusiness, IndiaBusiness, india

The Aditya Birla Group is all set to enter the branded jewellery retail business with an investment of 5,000 crore, competing with heavyweights like Titan Company and Kalyan Jewellers. The group's new venture, "Novel Jewels Limited," will have large-scale exclusive jewellery retail stores across India along with in-house jewellery brands, the group said in a statement on Tuesday. This is the third major venture of a new business group in the last two years, following B2B e-commerce for paints and building materials. Additionally, it operates a large fashion retail business under Aditya Birla Fashion & Retail Limited, which sells men's…

06 Jun

Byju’s files suit against TLB acceleration

Priyanka BhowmickBusiness, IndiaBusiness, india

Baiju filed a lawsuit against the lenders of its $1.2 billion term loan B, which it raised in November 2021 in the US. The company also said it will not pay any further interest until the case is resolved. “Byju's has taken the decisive step of filing a complaint in the New York Supreme Court challenging the acceleration of its $1.2 billion Term Loan B (TLB) and disqualifying a significant purchaser, Redwood Capital Management, against the terms of the TLB. The debt portion is primarily during trading in distressed debt," the company said in a statement. The company also said…

05 Jun

Zebronics TV signs Hrithik Roshan as brand ambassador

Priyanka BhowmickBusiness, Entertainment, IndiaBusiness, Entertainment, india

Zebronix, an IT peripheral, audio systems and lifestyle accessories company, has roped on actor Hrithik Roshan as the brand ambassador of smart LED TVs. The company said this is the sixth year of collaboration with Roshan and it has expanded into its new range. Roshan says: “I personally enjoy and watch all kinds of content when I am at home. High-quality home entertainment is extremely important to me, as every little aspect from sound quality and visual definition is important to enhance the overall experience of consuming content. I am delighted to strengthen my 6-year partnership with them, this time…

05 Jun

Elon Musk’s Twitter hires NBCUniversal’s Joe Benarroch in operations role

Priyanka BhowmickBusiness, InternationalBusiness

Elon Musk's Twitter is hiring NBCUniversal senior executive Joe Benarch to focus on business operations.At NBCUniversal, Benark was executive vice president of communications, global advertising and partnerships. In a memo to colleagues on Sunday, Benarch said he was taking a business operations position at Twitter. "I look forward to bringing my experience to Twitter and working with the entire team to build Twitter 2.0," he wrote. “Welcome to the flock, @benarroch_joe! From one bird to the next," tweeted Incoming Twitter CEO Linda Yaccarino