ASCI

ASCI releases guidelines on harmful gender stereotypes
15 Jun

ASCI releases guidelines on harmful gender stereotypes

Business CorrespondentBusiness, India,
The Advertising Standards Council of India (ASCI) has followed up the successful launch of its Gender Next report in October 2021, a study by ASCI and Future brands, with the release of guidelines that guard against harmful gender stereotypes. The guidelines were released at an event held at India Habitat Centre and presided over by Union Minister for Women and Child Development Smt. Smriti Irani. A recent study by Kantar shows that 64% of consumers believe that advertising reinforces rather than helps eradicate harmful gender stereotypes. The guidelines encourage advertisers and creators to deploy the SEA (Self-esteemed–Empowered–Allied) framework. ASCI’s Guidelines…
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ASCI launches Endorser Due Diligence Service
14 Mar

ASCI launches Endorser Due Diligence Service

editorBusiness,
ASCI has launched the Endorser Due Diligence service. The service will offer ASCI’s expertise in advertising assessment, including technical claims that are part of the advertisement. It has established a panel of experts from over 20 disciplines. The advertisements can be sent to ASCI at any stage, including pre-production. This ensures that the endorser can do their independent due diligence before the advertisement is produced. The Consumer Protection Act, 2019 provides for the imposition of fines or even prohibiting the endorser of a false or misleading advertisement from making an endorsement of any product or service for a period. According…
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