04
Apr
Arunachal Pradesh has launched a new logo and strategy, marking the beginning of a revolutionary journey to improve its tourism business. Presided over by Pasang Dorjee Sona, the state's minister of tourism, the launch event took place at the Shangri-La Eros Hotel in New Delhi. The theme of the rebranding initiative, "Arunachal: Beyond Myths and Mountains," encapsulates the state's goal to highlight its many attractions above and beyond its widely recognized natural beauty. The new logo portrays Arunachal Pradesh as the "Land of the Dawn-lit Mountains" by featuring a stylized image of turquoise mountains capped by an orange arc that…