17
Feb
During the last 7-year, Ariel India has continuously sparked conversations around the unequal division of domestic chores within households and urging more and more men to #ShareTheLoad. In the spirit of keeping this conversation going and furthering the cause of equality within households, Ariel launched the #SeeEqual film, to inaugurate the 5th edition of ShareTheLoad. At the event, Ariel also launched its special edition Ariel Matic Powder pack. Launching the film, Ariel raised a pertinent question – “if men can share the load equally with other men, why are they not doing it with their wives?” The launch of #SeeEqual…