AI/ML

India’s leading telecom operator, Vi aims to participate as a major player in multibillion dollar Indian advertising industry, as the Digital Adex juggernaut moves ahead unabated. Vi launched its own world-class ‘Ad-Tech’ platform - Vi Ads (an AI/ML driven Adtech platform) that gives marketers a programmatic media buying platform that is cutting edge and ROI focused. Vi Ads will enable marketers to engage with the operator’s over 243 million subscribers through multiple channels like Vi owned digital media - Vi App, Vi Movies & TV App, and traditional channels like SMS, IVR calls. One of the key differentiators of Vi…