7UP®

03 Mar

7up®’s new campaign launched

editorBusiness7UP®

The thought-provoking concept of the brand’s new campaign launched as part of 7UP®’s ‘Think Fresh’ series, is to find witty and fun solutions to address curveballs through a fun attitude. The quirky film features the much-loved, curly-haired 7UP® mascot Fido Dido who addresses everyday googlies through in a playful and ice-cool manner. The 7UP® creative campaign opens with an old lady who’s trying to cross the road sees cars stopping over the zebra crossing and block her path. In a ‘Think Fresh’ move, Fido is seen taking a swift sip of 7UP® and coming up with a fresh idea. The…

29 Jan

7UP® Launches its latest campaign in its ‘Think Fresh’ series

editorBusiness7UP®, india

7UP®, has launched as part of 7UP®’s ‘Think Fresh’ series, is to address everyday curveballs/googlies through a fun and playful attitude. The quirky brand campaign features the much-loved, curly-haired 7UP® mascot Fido Dido who looks at turning life’s googlies into opportunities and encouraging today’s youth to not be frustrated with daily problems. The campaign opens with a man who’s sitting in the ladies’ section of a bus and pretends to fall asleep as soon as he sees a young girl enter the full bus takes a swift swig of 7UP® and comes up with a fresh solution. In a ‘Think…