JioCinema, the digital streaming partner of TATA IPL, has named Indian cricketer and batsman Suryakumar Yadav as its brand ambassador. With this partnership, the broadcaster said it aims to increase fan engagement and make cricket viewing synonymous with digital media through various initiatives and social media collaborations.
The association will further extend TATA IPL’s digital streaming partner’s mission to make cricket synonymous with digital through a series of social media collaborations featuring the Indian batting sensation
Suryakumar will deepen fan engagement with JioCinema’s digital proposition and offerings this TATA IPL.
“I am delighted to collaborate with JioCinema for the upcoming season of the Indian Premier League. JioCinema has revolutionized the digital viewing experience for sports fans around the world with their world-class presentations that are affordable and accessible. With continuous innovation on the digital platform making it a preferred option for fans, I look forward to this exciting partnership,” said Suryakumar Yadav.
