ITC’s SunfeastYiPPee!, a leading instant noodles and pasta brand, has launched a new variant, YiPPee! WOW, Masala noodles. The brand aims to cater to consumers seeking high-quality masaledar instant noodles at a convenient price of Rs. 10 per pack (50g).
The new offering promises to be tasty and maasaledaar, with a focus on providing a differentiated and delicious taste. Mr. Suresh Chand, VP & Head of Marketing, Snacks, Noodles, and Pasta, at ITC Foods, expressed confidence that the new masaaledar noodles will be appreciated and enjoyed by consumers.
The brand is available in multiple markets across India, including Maharashtra, Delhi, Uttar Pradesh, Haryana, West Bengal, Rajasthan, Karnataka, Assam, Gujarat, Madhya Pradesh, Bihar, Jharkhand, and Chhattisgarh. The product will soon be available in e-commerce and quick-commerce platforms.
