Sony unveils BRAVIA X90L series with XR cognitive processor

Sony India has launched the BRAVIA XR X90L series, powered by the next-generation Cognitive Processor XR. This series offers immersive vision and sound experiences, resembling a human brain. It provides ultra-realistic picture quality and sound-from-picture reality, ensuring a truly immersive experience.

The BRAVIA XR range of televisions and PS5 gaming consoles are offering a significant discount up to Rs.24,000/- on combo purchases. These devices feature the Next Gen Cognitive Processor XR, providing a revolutionary viewing experience. They offer 4K upscaling, XR Motion Clarity technology, Acoustic Multi Audio, and XR Surround 3D surround upscaling. The X90L series offers Auto HDR tone mapping, Auto genre mode, and Game Menu for easy access to gaming status, settings, and assist functions. The smart user experience includes Google TV, Apple AirPlay2, HomeKit, and Hands Free Voice Search.

 It also offers BRAVIA CORE, allowing users to redeem up to 10 movies from various releases. The slate design with Seamless Edge bezel ensures stunning pictures, while the X90L series offers XR protection PRO for tough conditions. This will be available across all Sony Centers, major electronic stores, and e-commerce portals in India.

By Business Bureau