Sonam Kapoor has been appointed as the new brand ambassador for ITC Vivel, a company that focuses on providing soft and well-nourished skin with their range of soaps. The actor, who is a symbol of natural beauty, is set in a world curated by nature, surrounded by the richness of aloe vera. The campaign, conceptualized by Brand David, highlights the gentle and nurturing attributes of Vivel’s Aloe Vera Soap, making it suitable for individuals of all age groups.
Kapoor expressed her excitement to represent Vivel as she resonates with the brand philosophy, believing that taking care of one’s skin can lead to a more comfortable and radiant skin. The Vivel Aloe Vera range is available in retail stores and e-commerce platforms at INR 30 for 100g and INR 100 for a pack of five 100gm soaps.
Chief Executive, Sameer Satpathy, said that Kapoor’s pleasant personality brings a new freshness and energy to the brand, complementing the ethos of nourishing and nurturing skin.ITC Limited’s Chief Executive, Sameer Satpathy, expressed excitement about Kapoor’s role as a brand ambassador, stating that she brings a new freshness and energy to the brand and complements the ethos of nourishing and nurturing skin.
