Soch, has launched its first ever store in Imphal on 24th September. Expanding the brand’s footprint in the North- east, this exclusive store is located in the heart of the city near assembly road in Imphal. The store spread across 800 sq ft, marks a firm step in the brand’s vision of further establishing their presence in the North-East market. The store shall house an array of the brand’s newest collection to cater to the fashion forward consumer in Imphal.
The ensembles showcased in store include Salwar suits, Dress gowns, Kurti suits, layered Kurtas, Sarees, heavy Dupattas, fashion masks and more. Commenting on the launch of the store, Vinay Chatlani, Executive Director & CEO, Soch Apparels said, ” “The wide range of ethnic wear for different occasions will make this one-of-a-kind store and a welcome addition to the fashion landscape of the city.” Soch has had retail presence in the country for nearly 16 years and the brand has 134 stores across 53 cities in the country as well as a strong online retail presence.
