Snickers, from Mars Wrigley portfolio, roped in Vinay Pathak, alongside actor Vedika Nawani, for a new brand film.
Bringing to life the brand proposition of ‘You’re Not You When You’re Hungry’, the film shows a humorous take on ‘Hunger Pangs’ that consumers have often seen and loved in iconic Snickers ad films.
The new TVC depicts departure from the usual change in personality of the protagonist, to an unusual and outlandish act or decision. As seen in the film, Vinay Pathak, portraying the role of a father ends up buying a ‘monster’ truck during a hunger pang to ‘win the race of life’. He eventually realizes the foolishness of his purchase when he eats a snickers, the nougat, caramel and nuts filled chocolate bar, on his daughter’s insistence.
