Snapchat Inc. hosted its inaugural APAC AR Day in Mumbai, India, to celebrate its leadership in Augmented Reality (AR), its thriving AR creator and developer community, and its commitment to democratizing AR for users and brands. The event saw Evan Spiegel, Snap CEO and Co-Founder, engaged in a candid fireside chat with Snap APAC President Ajit Mohan during his three-day trip to India.
The event focused on the adoption of AR globally by consumers and brands, India’s booming creative talent pool, the future of AR, and Snap’s innovative approach to this transformative technology. The event saw AR developers, creators, advertisers, brands, and content creators attend sessions led by expert speakers. Through these engaging sessions, attendees were able to learn about Snap’s latest AR innovations and engage with interactive AR try-on stations.
Highlighting the hyper-growth of the AR creator community in India, Ajit Mohan, President, APAC, Snap Inc. said, “Thanks to the innovation and creativity of these incredibly talented AR developers and creators, Snapchatters around the world are able to engage with immersive AR experiences which bring everyday moments to life. ”
