Shriram Finance Ltd. has launched an inspiring new brand campaign, #TogetherWeSoar, with cricket legend Rahul Dravid as the face of the initiative. The campaign underscores Shriram Finance’s core belief that strong partnerships are key to overcoming obstacles and achieving success. Dravid’s leadership and resilience align perfectly with the brand’s values, reinforcing the message that when individuals and businesses come together, they can achieve their financial goals.
The campaign, voiced by veteran actor Naseeruddin Shah for the Hindi version and featuring regional versions with lyrics by celebrated lyricists like K.S. Chandrabose and Madhan Karky, aims to connect with a diverse audience across India. With a multi-channel approach including TV, print, digital, and Pro Kabaddi League broadcasts, Shriram Finance is poised to engage millions of viewers nationwide.
In Dibrugarh, a growing hub for small businesses and agriculture, the campaign’s message is particularly relevant. As the local economy expands and entrepreneurial ventures increase, the demand for reliable financial services is also on the rise. Shriram Finance’s customized financial solutions can cater to the specific needs of Dibrugarh’s market, making it an ideal partner for individuals and businesses seeking to grow and succeed. The campaign promises to resonate strongly with this segment, fueling aspirations across the region.
