Shopsy by Flipkart has launched its latest TVC campaign, ‘Aaj Shopsy Kiya Kya?’ with Sara Ali Khan. This campaign focus on the women consumer segment. The campaign highlights Shopsy’s unique value proposition of affordability and availability spanning a wide selection of products depicted through its catch phrase ‘Har Din Aisa Sale Jaisa’. Commenting on the collaboration, Sara Ali Khan said “I believe this new campaign will strike a chord with many who love to shop like I do!”
Shopsy unveiled the campaign to bolster its position as a value-driven shopping destination providing the best budget-friendly deals that are as good as a sale every day. Created by Tilt Brand Solutions Private Limited, the campaign is led by an ad film that is based on the reality of the current market. Shopsy has also expanded its presence in new tier 2 and 3 cities such as Cuttack, Berhampore, Gorakhpur, Puri, Bankura, Medinipur, Mysore, unlocking the potential of digital commerce for under-served consumers.
Talking about the campaign, Adarsh Menon, Senior Vice President & Head – New Businesses, Flipkart, said, “we conceptualized our new campaign that reinforces Shopsy as a one-stop destination for consumers who are looking for a reliable and budget-friendly platform to shop from.”
