Shell Lubricants India roped on Bollywood actor Shahid Kapoor as its brand ambassador. The company also launched its new campaign titled ‘Rukna Mushkil Hai’, which aims to promote its range of motorcycle oils.
According to the company, Kapoor being a motorcycle enthusiast himself, makes him a perfect choice to be the face of the brand in the country, where the manufacturer aims to bank on his following among the youth to grow its consumer base. According to the company, Kapoor being a motorcycle enthusiast himself, makes him a perfect choice to be the face of the brand in the country, where the manufacturer aims to bank on his following among the youth to grow its customer base.
Speaking on the announcement, Amit Ghugore, Automotive Sales and Marketing Manager, Shell India said that through this collaboration, the company aims to support bikers and strengthen their progress. Shahid was chosen to represent the brand and lead the TVC as he himself is a motorcycle enthusiast and his popularity among young riders will play a key role in the customer base expansion plan.
