Sunfeast has roped in SRK as the brand ambassador of dark fantasy. The brand recently unveiled several films featuring the actor. The campaign, titled ‘HarDilKiFantasy’, positions both Cookies and SRK as endearing fixtures in the public’s heart.
Set inside a salon, the film shows a woman frustrated because her appointment has been delayed. In her wait, she indulges in a Sunfeast Dark Fantasy treat, which leads to imagining SRK as her personal stylist. However, her dream is short-lived as it ends as soon as he eats the last bit of cookie.
The brand has been teasing fans about SRK’s partnership with them for a while now. They have released a few short videos featuring SRK, but the ad has kept the film a secret so far. Papparajji Instagram pages like Manav Manglani and Viral Bhayani were also part of the ‘pre-campaign’ and hosted a few tease reels.
Notably, SRK had previously graced the role of brand ambassador for ITC’s ‘Sunfeast’ biscuits,
