As part of its ‘Hyperlocal’ approach, Senco Gold and Diamonds has chosen renowned Bengali actress Madhumita Sarcar and popular Assamese actress and dancer, Sunita Kaushik as its regional brand ambassadors, to establish a deeper customer connect and enhance the visibility of the brand in east and north-eastern regions. Kiara Advani is Senco’s brand ambassador since October 2021.
While Madhumita Sarcar of ‘Bojhena Se Bojhena’ fame will promote the brand in West Bengal through a campaign which will go live on the occasion of Poila Boisakh, Sunita Kaushik will portray the legacy of the brand and its wide range of exquisite jewellery collections in the North Eastern states of Assam and Tripura around the same time as Bohag Bihu, a widely celebrated festival in Assam.
Senco Gold and Diamonds has announced the Borshoboron and Bohag Bihu offer which is available across 127 Senco Gold & Diamonds’ showrooms and online channels till May 8. Senco has brought in a new Earrings range on this occasion. Senco offers a diverse jewellery collection, including gold jewellery, diamond jewellery, platinum jewellery and studded jewellery. The company’s brands include Everlite and Gossip. It has also launched D’Signia showrooms in India. Senco’s Vivaha collection is the premium designer wedding jewellery range and Aham collection of jewellery caters to men.
