Seagram’s Royal Stag has launched an innovative AI-led fan experience, “A Billion Films for A Billion Fans,” featuring three Indian cricketers, Rohit Sharma, Jasprit Bumrah, and Surya Kumar Yadav. The campaign uses generative AI technology and machine learning to create a platform for fans to feature themselves as part of the Royal Stag Live It Large star cast. Face-mirroring algorithms map fans’ unique facial features onto the characters in the main film, and voice samples emulate the tone, pitch, and nuances of the fan’s voice.
Fueling the larger-than-life emotions associated with cricket the campaign aims to ignite a new generation of young cricket fans, many of whom are witnessing their first World Cup in India as adults. The campaign will be amplified through a high-decibel 360-degree plan across digital, print, radio, and OOH to offer an immersive, unforgettable experience.
Ajay Gupte, CEO – South Asia, Wavemaker said, “Cricket World Cup is undoubtedly one of the most celebrated sports properties and this World Cup 2023 is touted to be the greatest ever. Through this collaboration, we aim to extend brand synergies and offer a unique, memorable, and thrilling ‘Live it Large’ experience to each and every cricket fan”.
