Seagram’s Imperial Blue, one of the most iconic brands in the industry, proudly announced its association with Northeast United Football Club (NEUFC).
Seagram’s Imperial Blue entered into the strategic partnership with Northeast United Football Club just ahead of the most anticipated football event of the country – The Indian Super League (ISL). Seagram’s Imperial Blue has always believed in associating with the passion points of the youth across the country. Thus, this partnership presents an opportunity for both the brands to strengthen its youth-connect through this exclusive partnership. The NEUFC, owned by John Abraham, is based out of Guwahati, Assam and will be competing in the upcoming Indian Super League that is scheduled to be held in Goa.