Seagram’s 100 Pipers, the largest selling Scotch whisky in India, continues to achieve bigger milestones and set new benchmarks in the industry. It has proven itself to be a market leader, thought leader & an innovation leader. In the last business cycle, Jul’20-Jun’21, 100 Pipers has broken not one but two records. 100 Pipers became the first &only Scotch brand in India to cross 1 Million+ cases mark in annual sales, twice – a solidstamp on the consumers’ love for the brand.
Adding to this success streak, the brand’s premium variant ‘100 Pipers Blended Scotch, Aged 12 years’ crossed 100,000 Cases in annual sales for the first time ever since its launch in 2012. Asserting its dominance in the Scotch whisky market, the brand had recently launched a new variant ‘100 Pipers Blended Malt Scotch, Aged 8 Years’. This is the first & only ‘100% Malt’ Scotch offering in the Standard Scotch category– a game changing innovation by 100 Pipers.
