India’s most trusted headache relief solution Saridon has been relaunched by Bayer Consumer Health division in India in an all-new look. To strengthen its messaging, Bayer India launched an integrated communications campaign with the promise of Saridon as a partner to young adults for managing their stress and being the one-stop relief mechanism. The 30-second TVC features the heartwarming and iconic ‘Sirf ek Saridon’ jingle bringing alive the nostalgia that has resonated with its consumers for decades.
Saridon has been India’s ‘Go-To’ solution for headaches for over five decades. Leveraging its lineage and deep-rooted consumer trust, Saridon’s relaunch campaign aims to spread awareness amongst resilient young adults through a refreshed, contemporary packaging driving home the need to act on pain instead of bearing it. Saridon’s vision is to tackle this behaviour by owning the stress domain, through its innovative triple-action formula, playing the role of a secret ally to its target audience in finding fast relief from their headache so that they can continue to fulfill all their responsibilities without suffering from pain.
