Samsung is poised to make waves in the television market with its latest strategic move. With the rollout of its 2024 lineup featuring state-of-the-art Neo QLED and OLED TVs, the company is eyeing a monumental milestone: achieving INR 10,000 crore in sales within the Indian television sector.
Mohandeep Singh, Senior Vice President of Samsung India’s Visual Display Business, expressed unwavering confidence in the potential of the new range to not only drive revenues but also solidify Samsung’s market leadership in India. The Neo QLED 8K AI TVs, he emphasized, promise an unparalleled viewing experience, setting a new benchmark in picture quality and audio immersion.Citing data from research agency Omdia, Samsung proudly claims the title of India’s leading television brand, boasting a commanding 21% volume market share as of 2023. This dominance, maintained for the past five years, underscores Samsung’s unparalleled position in the Indian market.
The newly launched Neo QLED 8K, Neo QLED 4K, and OLED TVs are designed to elevate consumer lifestyles through cutting-edge AI technology. Features such as AI Picture Technology, AI Upscaling Pro, and AI Motion Enhancer Pro redefine the home entertainment experience, offering innovations across accessibility, sustainability, and security.With competitive pricing starting from INR 319,990 for Neo QLED 8K, INR 139,990 for Neo QLED 4K, and INR 164,990 for OLED, Samsung aims to cater to diverse consumer segments while maintaining its reputation for quality and innovation. Additionally, Samsung Knox security ensures users’ peace of mind by safeguarding every aspect of the television experience.
