Samsung has introduced Pattachitra art from the tribal areas of Odisha and West Bengal to its lifestyle television The Frame, which is a TV when it’s on and art when it’s off. Pattachitra art on The Frame is part of a collection of local Indian folk and tribal art from across the country on the lifestyle TV’s art store, which hosts over 1,400 artworks. This initiative is aimed at reviving Indian folk art and bringing it to your living rooms through The Frame.
Pattachitra is an art form in which paintings are done on a piece of Cloth, where “Patta” refers to cloth and “Chitra” to a picture. Pattachitra is painting done on canvas, and is manifested by rich colourful application, creative motifs, and designs, and portrayal of simple themes, mostly mythological in depiction. Offering superior picture quality with QLED technology that enables life-like colours, enhanced contrast and impeccable details with 100% colour volume for exceptional picture quality.
The Frame also comes with Samsung’s Quantum Dot technology, powerful Quantum Processor 4K, 4K AI upscaling capabilities and SpaceFit Sound that auto-optimizes sound settings after analysing your room’s environment.
