Royal Stag Boombox, in collaboration with Viacom18, is all set to bring a completely new genre of music where the melody of Bollywood meets the gully of hip hop creating the original sound of generation large. Music evokes emotions in people across generations, making it a significant passion pillar for Seagram’s Royal Stag. Celebrating the spirit of ‘Living it Large’ and having enthralled thousands of music lovers in Manipal, Bhubaneshwar, Pune, Indore & Dehradun with its unique on-ground experiences, Royal Stag Boombox enters its next phase with launch of 4 original music tracks. The second such original music track to be released is a unique collaboration between the dynamic duo of Bollywood singer, Nikita Gandhi and rapper Bali.
The new song ‘Hoodie’ is a quirky mix of Bollywood and Hip-Hop, complete with a fun music-video featuring the two artistes. It’s a light-hearted song that depicts a friendly banter between the artistes in a unique musical style that resonates with today’s youth. It’s the second of four original Melody x Hip Hop music tracks to be released across platforms, as part of Royal Stag Boombox’s unique, Phygital format.
Contemporary genres such as hip-hop are becoming increasingly popular, while Bollywood melodies remain integral to the youth’s cultural milieu. Royal Stag Boombox intends to stir the imagination of this generation, blending music they have inherited – Bollywood scores, with the genre that speaks to them, Hip Hop. The second song, Hoodie is now live on Royal Stag Live It Large YouTube channel, and all major audio streaming platforms.
