Seagram’s Royal Stag has launched the fourth edition of Royal Stag BoomBox – The Original Sound of Generation Large – with a high-impact opening at Aquatica Ground, Kolkata on February 21. The event marks the beginning of a four-city tour that blends Bollywood melodies and hip-hop beats with immersive art, culture and gaming experiences, reinforcing the brand’s ‘Living It Large’ positioning.
The Kolkata edition drew thousands of attendees, reflecting strong demand for large-format, experience-led entertainment properties. The venue was transformed into a multi-sensory arena featuring interactive gaming zones, curated food experiences and vibrant installations. The evening opened with a live gaming face-off led by Payal Dhare, followed by an energetic set from DJ Sahil Gulati. Rapper Dino James intensified the momentum, while rock band Fossils delivered a powerful home-ground performance. Headliner Armaan Malik closed the night with a soulful finale of chart-topping hits.
Following Kolkata, Royal Stag BoomBox will travel to Vizag (March 7), Mumbai (March 21) and Mohali (March 28), strengthening its presence in India’s fast-growing live entertainment and experiential events market.
