Seagram’s Royal Stag BoomBox is back for its third edition, combining the timeless melodies of Bollywood with contemporary hip-hop beats. Produced by Mirchi, the immersive music festival unveiled its lineup at a media preview in Mumbai on January 14, showcasing a unique cultural fusion that embodies the brand’s ‘Living it Large’ philosophy.
The festival will tour four major youth hubs – Hyderabad, Mumbai, Gurugram, and Guwahati – featuring headline acts and interactive experiences. Previous editions attracted nearly 100,000 attendees and garnered over 200 million views online. This year, the event introduces a gaming element in collaboration with Ampverse DMI Pulse, featuring an EAFC 24 gaming showdown across select cities, combining music and gaming for an electrifying experience. Notable artists, including Amit Trivedi and Neeti Mohan, expressed enthusiasm for the festival, highlighting its role in connecting diverse audiences through music.
Kartik Mohindra, CMO of Pernod Ricard India, emphasized the festival’s power to unite people through live music, while Ajay Gupte (CEO South Asia, Wavemaker) promised an even more dynamic experience this year. As the event gears up, fans can expect a festival that redefines the music landscape for today’s youth.
