Seagram’s Royal Stag is set to launch the second edition of its much-loved music festival, Royal Stag BoomBox, bringing together generations through the universal language of music. With a lineup featuring acclaimed artists like Badshah, Armaan Malik, Nikhita Gandhi, and more, the festival promises to be an emotional journey for attendees of all ages.
Royal Stag BoomBox is not just about entertainment; it’s about creating lasting memories and connections. For many, music has always been a source of comfort and joy, and this festival aims to amplify those feelings by blending Bollywood melodies with hip-hop beats.
Kartik Mohindra, CMO of Pernod Ricard India, shared his excitement about the festival’s return, highlighting its role in fostering community and camaraderie. “Royal Stag BoomBox is more than just a music festival; it’s a celebration of life and unity,” he said. The festival’s unique formats, including on-ground experiences and in-studio collaborations, offer attendees a chance to engage with music in new and meaningful ways. Collaborating partners, including Universal Music Group and GroupM – WAVEMAKER, expressed their eagerness to be a part of this cultural phenomenon.
