ADS Group, as a company, believes in a sustainable development approach that guarantees long-term success. ADS Group is a completely Indian setup and promotes a strong sense of proper business ethics and morals respecting consumers and ensuring long term relationships with them.
ADS Group’s Royal Green launched a TVC featuring Sonu Sood. The idea was to portray Royal Green’s success ideology through a 60-second video and announcing Royal Green Packaged Drinking Water’s entry into the market. The TVC is like a much-needed gush of fresh wind reminding us that success isn’t about just money but being comfortable under one’s skin and having power that can be shared with people who let one reach where they are.
Royal Green believes that after a product is launched, the ideology behind it should reach the consumer’s mind. Sonu Sood is the perfect celebrity to narrate the philosophy behind the taste of success as his beliefs and idea of success blend perfectly with that of Royal Green. The TVC goes beyond the traditional and conventional understanding of success and believes that success lies beyond the ordinary, and one has to introspect and take the untrodden path to become extraordinary.
