Reliance Retail buys 51% stake in Alia Bhatt’s Ed-a-Mamma

Alia Bhatt and Isha Ambani collaborate with their passion for fashion. The divas posed together for a photo shoot to announce their new joint venture.

Reliance Retail Ventures Ltd (RRVL) has signed a joint venture with Alia Bhatt’s kids and maternity wear conscious wear brand, Ed-A-Mamma for a 51 percent majority stake. Alia posted a new update on her Instagram handle. However, it was Isha and Alia’s stylish avatars that stole the show for us.

While Alia channeled her inner boss lady in a monotone pink pantsuit, Isha looked stylish in a printed maxi dress.

The black expanse of Isha’s dress was accentuated with vibrant and luscious floral prints. As for Alia, she looked soft-chic in a pink blazer with matching trousers. They both kept their makeup simple and tresses open.

Alia’s Instagram post read, “Delighted to share that Ed-a-Mamma and Reliance Retail Ventures Ltd have entered into a joint venture.

Ed-a-Mamma is a bootstrapped venture with a big heart. Reliance Retail is India’s largest retailer. What we have in common is our dream to continue the work of building a homegrown, vocal-for-local brand of children’s products that are safe, parent-friendly and planet-friendly.

On a more personal note, for Isha and me, this is also about two moms coming together. That just makes it so much more special 💛,”.

By Priyanka Bhowmick