With the aim of achieving zero child deaths due to malnutrition in Amravati and Nandurbar districts and saving thousands of lives, Dettol Banega Swasth India’s nutrition initiative ‘Reach Each Child’ program has made a significant impact on the community. Reckitt and Plan India have been constantly working towards improving maternal and child health standards in India by investing in better nutrition. Aligned to the Indian government’s ‘National Health Mission’ aimed at ending malnutrition and meet UN’s Sustainable Development Goals by 2030, Reckitt developed the ‘Reach Each Child’ initiative along with its partner Plan India to spread awareness and reach every child in the fight against malnutrition.
Through consistent efforts and on-ground interventions, the ‘Reach Each Child’ program today supports thousands of children under the age of five by creating a cadre of frontline workers for nutrition named Community Nutrition Workers. The 3rd phase of Reach Each Child initiative, launched in 2021, provides support and care during the first 1000 days of a mother and child’s life. Reach Each Child program prioritises adequate nutrition for children under the age of 5 through locally led initiatives, with community nutrition workers being key suppliers of information and services. Program has made a significant impact on families in the last two years in Amravati and Nandurbar districts. Reach Each Child has a plan to install Takhti at Zilla Parishad offices of all villages across Amravati and Nandurbar that have witnessed zero deaths due to malnutrition.
