Ray-Ban introduces the revolutionary REVERSE collection, featuring four unisex sunglass styles with an impossible new reversed lens. This innovative collection challenges conventional eyewear with the Aviator, Wayfarer, Caravan, and Boyfriend. Showcasing Ray-Ban’s commitment to exploring unexplored territory, the ergonomic universal frame traces the curves of the cheekbone to fit every face shape. Advanced engineering transforms lens shape, enhancing optical precision, anti-glare treatment, and iconic silhouettes for avant-garde design.
Vittoria Ceretti stars in a fast-paced, high-fashion video showcasing Reverse eyewear, showcasing her iconic style and showcasing angles and focus to showcase the eyewear’s concept. Speaking about the launch Federico Buffa, R&D Product Style Licensing Director, EssilorLuxottica, said. “Our Ray-Ban Reverse collection is a true revolution in the eyewear industry. The concave aesthetic is enabled by a new proprietary technology that applies big data analysis to the lens design. ”
The Ray-Ban Reverse collection features an ergonomic universal frame, tracing cheekbone curves for every face shape. Made with eco-friendly materials like bio-based nylon lenses, acetate frames, and 100% recycled packaging, complementing every face shape. The new Ray-Ban Reverse collection starts at INR 11090 /- and is available at leading optical stores, Sunglass Huts, and online at rayban.com/India.
