Polycab targets fan marketsurge with launch of Super ROI BLDC range 

Polycab India has strengthened its presence in the fan category with the launch of its Super ROI range, aiming to capture a larger share of the fast-growing energy-efficient appliances market. Backed by a new manufacturing facility in Halol with a production capacity of over 9 million fans, the company is positioning this range as a smart investment offering high performance, superior air delivery, and significant energy savings.

The Super ROI fans are powered by BLDC (Brushless Direct Current) technology, delivering up to 50% energy savings and 25% higher air delivery in select models. With features like reverse rotation for winter comfort, 100% copper winding motors, four-year warranty, and availability in over 30 modern colour variants, Polycab is emphasizing value across design, technology, and durability.

According to IshwinderKhurana, Executive President & CBO (B2C), Polycab India, “61% of consumers today prioritise energy efficiency. These fans reflect our commitment to innovation and consumer-centric solutions.”

By Business Bureau