Polycab India has strengthened its presence in the fan category with the launch of its Super ROI range, aiming to capture a larger share of the fast-growing energy-efficient appliances market. Backed by a new manufacturing facility in Halol with a production capacity of over 9 million fans, the company is positioning this range as a smart investment offering high performance, superior air delivery, and significant energy savings.
The Super ROI fans are powered by BLDC (Brushless Direct Current) technology, delivering up to 50% energy savings and 25% higher air delivery in select models. With features like reverse rotation for winter comfort, 100% copper winding motors, four-year warranty, and availability in over 30 modern colour variants, Polycab is emphasizing value across design, technology, and durability.
According to IshwinderKhurana, Executive President & CBO (B2C), Polycab India, “61% of consumers today prioritise energy efficiency. These fans reflect our commitment to innovation and consumer-centric solutions.”