PMI urges collaborative action to eradicate illicit tobacco trade in India

Philip Morris International (PMI) has reinforced its commitment to combating the escalating illicit tobacco trade in India, advocating for government-to-government collaborations and enhanced intelligence sharing on transnational networks. Speaking at a recent industry event, IPM India’s Managing Director, Navaneel Kar, revealed alarming statistics: illicit tobacco now accounts for nearly 25% of India’s cigarette market, driven by a staggering 120 million smokers. This surge positions India as the fourth largest hub for illegal cigarette trade globally, resulting in a tax loss of approximately USD 1.6 billion and over 12,000 job losses in 2019-2020.

Anushree Lakshminarayanan, Director of External Affairs at IPM India, emphasized the importance of leveraging technology to secure the supply chain and combat illicit trade. “Public-private partnerships, grounded in a common-sense approach, are vital,” she noted. PMI’s multifaceted strategy focuses on research, supply chain protection, law enforcement cooperation, and raising public awareness.

 With the illicit tobacco market posing a threat of USD 2.7 billion to India’s economy, PMI’s call for coordinated action highlights the urgent need for a robust response to this growing challenge. The company aims to safeguard consumers and bolster India’s economic interests through comprehensive efforts against illegal tobacco trade.

By Business Bureau