Pernod Ricard India has launched Seagram’s Royal Stag Double Dark, a category-first peaty whisky, on August 20, 2024. This innovative offering expands the Royal Stag portfolio, catering to the growing demand for differentiated and premium spirits among Indian consumers. The Double Dark whisky is crafted using selected peated malt, Scotch malt concentrate, and fine Indian grain spirit, all matured in dark charred oak barrels, delivering a distinctively smoky flavor.
Kartik Mohindra, Chief Marketing Officer at Pernod Ricard India, highlighted the significance of the launch, stating, “Royal Stag Double Dark is crafted for the young, experimentative whisky enthusiast. This new offering continues the brand’s tradition of innovation, catering to the fast-evolving preferences of the Indian consumer.”
Royal Stag Double Dark is currently available in Assam and Haryana, with plans to enter additional markets across India. Notably, Agartala, with its growing appetite for premium and unique spirits, presents a significant opportunity for the brand. The city’s evolving market, driven by a younger demographic eager to explore new flavors, positions Royal Stag Double Dark as a promising addition to Agartala’s whisky landscape.
