Beverage brand Pepsi® unveiled #SwagWaliPepsi campaign, led off by famous Bollywood music composer – Tanishk Bagchi. The #SwagWaliPepsi campaign builds on the refreshment quotient of Pepsi® and inspire consumers to cheer up their confidence and SWAG through an thrilling hook step.
Briefing about the campaign, Saumya Rathor, Category Lead, Cola, PepsiCo India said, “With the #SwagWaliPepsi campaign, brand Pepsi is revolving in pop culture and giving buyers a chance to show off their own ideas and expressions in a fabulous way. No doubt, we are sure that this campaign will further bring happiness and fun to the lives of the consumers in an inimitable Pepsi style”
The hook step is set to a catchy tune composed by Tanishk Bagchi. The song will be publicized by several macro influencers like Gauhar Khan, Shehnaaz Gill, Avneet Kaurand more, between July 15th – 18th, 2021.
