OYO Hotels & Homes launched Sanitised Stays in partnership with Unilever in May 2020 to beautify its sanitisation and hygiene efforts. Taking it a step further, OYO launches its built-in marketing campaign – SBYE (Sanitised Before Your Eyes) with Bollywood actor and OYO asset owner, Sonu Sood as the face of its campaign. This consumer-focussed marketing campaign has gone stay throughout TV and digital systems with its first advert – ‘Pehle Spray, Fir Stay’. In this new regular situation, tour is definitely back, however shoppers are searching for sincere lodging and practices to ease their worries issues whilst pleasurable their journey aspirations. Understanding this, OYO’s brand new campaign, Sanitised Before Your Eyes pursuits to provide its clients the ease of thought whilst reserving their stays. This is an on-request initiative via which OYO’s visitors can request the hotel’s on-ground body of workers to sanitise excessive contact spots or regularly touched surfaces proper in the front of their eyes.
The idea of the new TV and social movie presenting Sonu Sood revolves round OYO’s asset proprietors and body of workers staying a step in advance of the guests’ concept technique and sanitising all excessive contact surfaces proper earlier than the guests. The advert pretty communicates the brand’s SBYE experience. The movie will go stay throughout offline, digital channels, accomplice network, co-OYO app, and CRM through push notifications, WhatsApp, web sites and emailers. OYO will additionally roll out IPL themed print commercials throughout a main English and Hindi print and on-line daily.
