OYO Hotels & Homes launched its ‘Equal Partner Policy’ at a recently held webinar for its asset owners hosted by Ritesh Agarwal, Founder & Group CEO, OYO Hotels & Homes and Rohit Kapoor, Chief Executive Officer, OYO India & South Asia.
The Equal Partner Policy (EPP) will serve as a guiding principle to strengthen trust and increase transparency in the asset owner community. Under EPP, OYO has laid out seven guidelines – Communication, Respect, Availability, Transparency, Recognition, Technology and Togetherness, to ensure that the company creates a collaborative ecosystem with its owners for business improvements. In accordance with these principles, under ‘Recognition’ OYO has launched the second edition of its partner loyalty program Club Red to reward owners for their commitment in offering the best hospitality experience to customers. An industry-first initiative, Club Red is designed to boost asset owner success, accelerate business growth and continuously reward and recognise as part of overall engagement with its partners. Under this program, asset owners are evaluated on their commitment to improving customer experience on a range of parameters. The program provides exclusive benefits and opportunities to OYO India’s top-performing hotel owners for their personal and professional advancement.
