Johnson’s Baby, a leading baby skincare company, has released a digital film titled ‘The Long Wait for Day 1’, which pays tribute to mothers and their journeys. On Mother’s Day, Johnson’s Baby’s latest film conceptualised by DDB Mudra celebrates the different journeys of mothers, including adoption, in vitro fertilization (IVF), or preterm and reinforces the brand’s commitment to supporting motherhood in all its forms.
The film ‘The Long Wait for Day 1’, part of Johnson’s Baby #PromisePehlePalSe campaign, follows the stories of Neha, Maya, and Geet, each embarking on their unique journeys to motherhood. Neha, who conceives through IVF after nine years, exemplifies the determination and hope of many mothers facing fertility challenges. Geet, anxiously awaiting her child’s arrival through adoption, showcases the beauty of different paths to motherhood. Maya’s journey demonstrates the strength and patience of mothers with premature babies.
The campaign highlights that every mother has a different journey to their Day 1, however every mother promises to protect their baby. In every journey, Johnson’s Baby partners with mothers to protect their baby from Day 1. The beautiful montage culminates with the brand’s commitment: ‘Pehle pal se protection haihar maa ka aur hamara vaada’. Harshada Menon and Siddhesh Khatavkar, Group Creative Directors, DDB Mudra shared, “Despite being a story of three moms in our film, in reality, it represents the story of many.”
