Oman government promotes tourism through yoga

The Government of Oman collaborated with the Indian Embassy in Oman to produce an iconic video on the eve of International Day of Yoga (IDY). Titled ‘Soulful Yoga, Serene Oman’, in the video, yoga enthusiasts from several different countries can be seen doing beautiful yoga postures in the backdrop of stunning locations including mountains, beaches and sand dunes in and around the city of Muscat.

The video, produced by ‘Visit Oman’, showcases the growing popularity and acceptance of yoga as a health discipline worldwide. This marks the first time foreign government uses yoga to promote their own country, showcasing the global trend towards yoga. India’s strategic partner Oman, a Gulf region partner, has seen significant growth in yoga popularity, with the Indian community and embassy playing a crucial role.

 In 2022, the Embassy organized a ‘Muscat Yog Mahotsav’ to celebrate India’s 75th independence. Over 75 yoga events took place in Oman’s major cities, attracting thousands of people. The Embassy also organized special yoga sessions for various Omani segments, such as the Men and Women National Hockey teams and children with special needs, showcasing the benefits of yoga for the sports community and children’s well-being.

By Business Bureau