Beam Suntory, the global premium spirits company, celebrates the success of Oaksmith®, India’s first International Blended whisky in Sikkim. After a successful launch in December 2019 in Maharashtra and Telangana, Oaksmith® has already sold 1 million cases since its launch, reinforcing Beam Suntory’s commitment to lead the growth and premiumization of the Indian spirits market. Oaksmith® is at the helm of reinventing the Indian whisky segment. By reimagining the Indian whisky category, the brand is elevating it in response to consumer expectations for a premium but affordable drink and contributing to the company’s commitment and strategy to grow in India in line with its ambition to reach USD 1 billion in revenue by 2030.
Oaksmith® is a whisky created by Shinji Fukuyo, Chief Blender, Suntory, using traditional Japanese craftsmanship and blending the best quality Scotch Malt whiskies and smoothest American Bourbons. It is a bold spirit that is rich on the nose yet approachable and well balanced with a bright, smooth and unexpectedly long finish.
It is a celebration of mastery and global collaboration, combining the best of East and West in a bottle and is an ode to the finest Japanese craftsmanship. Ruchika Gupta, Marketing Director, Beam Suntory India says, “We are absolutely thrilled that our first International Blended whisky brand Oaksmith® fared so well.”
