North East Direct Selling Expo showcases strong growth of Direct Selling Industry Assam in top 10 direct selling markets in India North East accounting for nearly 10% market share
The North East Direct Selling Expo anchored by the India Direct selling Association on Thursday, 2nd December 2021, brought together an array of Assam’s policy Establishment, Direct selling Industry Leaders, Market Experts and Direct Sellers from the North East market and especially from Assam. The North East Direct Selling Expo 2021is a first – of- its – kind Exposition And industry showcase anywhere in India and shows as to how much importance the IDSA and its member companies attach to the North East market and a testimonial of the potential and opportunity that exists.
The Annual Survey 2019-20 for Direct Selling India, commissioned by the Indian Direct Selling Association (IDSA),was released on this occasion.
The North East Direct selling Expo- the first ever such effort in the country, saw wide- ranging discussions with stakeholders, and included a specialist session dedicated to women direct sellers titled “Direct Selling-The Torch Bearer of Women’s Empowerment”. This session focused on the rising contribution of women direct sellers both in terms of revenue contribution and deeper outreach & penetration of the market, in the North East region of India.
