Nissan partners with Amazon miniTV for India’s record-breaking dance reality show

Nissan Motor India and Amazon miniTV broke the Guinness World Record for the largest on-ground hip-hop dance activity in the dance reality show ‘Hip Hop India’.1870 dancers united for an electrifying 5-minute hip-hop performance at Filmcity in Mumbai, attended by Hip Hop India judges Remo D’Souza and Nora Fatehi, Amazon Advertising Head Girish Prabhu, Nissan Motors India Director Mohan Wilson. Special partners ‘ToTheCulture’ and dancing crew ‘Kings United’ choreographed the event.

‘Hip Hop India’, India’s first and largest reality dance show, celebrated the dynamic dance form of Hip Hop. Judges Remo D’Souza and Nora Fatehi judged the event, where contestants showcased their talent through solo, duo, and group performances for the ultimate hip-hop champion title.

Mr. Mohan Wilson, Director – Marketing, Product & Customer Experience, Nissan Motors India Pvt Ltd (NMIPL), said, ” With ‘Hip Hop India’ and the Magnite, we continue to make history and celebrate India’s incredible talent on the global stage.”Guinness World Records announced a record-breaking achievement with 1870 dancers in ‘Hip Hop India’ surpassing the previous record set in 2014 by 1658 in Alabama, USA. This achievement coincided with the show’s launch on Amazon miniTV, offering free viewing of hip-hop culture in India.

By Business Bureau