Nissan launched the game changing Big, Bold, Beautiful Nissan Magnite in India, three years ago in December 2020during the challenging times of Covid-19 pandemic, making a turnaround for Nissan India. Nissan Magnite, with its innovative value proposition, became an instant customer favourite with 32,800 customer bookings in the first month of launch. It broke boundaries by attracting customers from the SUV, sedan, and hatchback segments and won multiple awards from auto journalists and media farternity.
The Indian Institute of Management Ahmedabad (IIMA) has published a case study on Nissan India’s successful launch of the Magnite during the pandemic. The study, titled ‘Launching the Magnite in Times of the Pandemic: Nissan’s Resurgence in India,’ highlights the company’s journey from planning to execution, highlighting challenges and opportunities, and innovations used to overcome obstacles.
Nissan India has successfully completed three years of success in the Indian market, reaching the 100,000th production milestone in 2023. Rakesh Srivastava, Managing Director of Nissan Motor India, said, “Nissan Magnite led the resurgence of Nissan in the highly competitive Indian auto market enhancing the commitment on investment in India.”
