03
Aug
In the past three years, India’s leading beauty marketplace, Purplle has recorded 51% higher revenue growth in non-metro cities like Bardhaman as compared to its revenue growth from seven Metro cities. As a result, Purplle’s Non-metro revenue share is now about 70%. Smaller cities have led the aggressive growth between 50% to 150% faster than the overall India beauty ecommerce demand. Skincare, Make-up and Haircare are the largest volume drivers in Beauty shopping online contributing to 35%, 31% and 26% of overall volumes respectively. Purplle is funded by Goldman Sachs, Verlinvest, Blume Ventures, IvyCap Ventures and JSW Ventures. The online…