03
Nov
Reliance Industries Ltd (RIL)-owned fashion e-tailer Ajio on Thursday launched Ajiogram, a D2C-focused interactive e-commerce platform, which aims to 'empower Indian fashion startups that are challenging the norm through their vision and innovative products.' "Ajiogram offers a unique brand-centric approach, where, unlike the status quo, brands gain heightened visibility with an immersive discovery experience to showcase their style range," Ajio said in a statement. Details about Ajiogram:1.) The platform can be easily accessed by switching stores within the Ajio app. Also, with this initiative, the Reliance-owned e-tailer aims to 'empower' the next 100 fashion startups to emerge from the country,…