26
Mar
Johnson’s Baby has launched its latest digital campaign featuring Bollywood’s iconic father-daughter duo, Anil and Sonam Kapoor, spotlighting the science behind baby eye care. The campaign emphasizes how babies blink less frequently than adults, making their eyes more vulnerable to external irritants, reinforcing the need for gentle skincare solutions. Conceptualized by DDB Mudra, the campaign’s ad film playfully illustrates this difference through a staring contest between Anil Kapoor and a baby, ultimately highlighting the necessity of using mild, tear-free products. Johnson’s Baby, a pioneer in baby skincare, introduced the revolutionary No More Tears® formula in its baby shampoo, ensuring irritation-free…