Business

19 Sep

Nissan Z Proto has a manual transmission

editor0 CommentsBusiness, Lifestyle

Signaling the company’s intent to launch a new generation of the legendary Z sports car, Nissan unveiled the Z Proto. First hinted at in a video named “Nissan A-Z” in May, the Nissan Z Proto pays full respect to 50 years of Z heritage. At the same time, it’s a thoroughly modern sports car. Penned and developed by the design team in Japan, the Z Proto boasts a fresh, attractive exterior design with a silhouette that communicates respect for the original model. Shown at a virtual event beamed around the world from the Nissan Pavilion in Yokohama, the prototype car…

19 Sep

Digital premiere of Blenders Pride Fashion Tour

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Blenders Pride Fashion Tour collaborated with designer Tarun Tahiliani to celebrate his 25 years in the industry. For years, Blenders Pride Fashion Tour has set the benchmark for the fashion industry in India. Now, the tour, in collaboration with Tarun Tahiliani, celebrated a story of ‘My Identity, My Pride’. The evening showcased elements of Pride in his craft and heritage. A theatrical representation of fashion was held in both menswear and womens wear, in a larger-than-life custom set designed by Tarun Tahiliani, showcasing his journey of 25 years. GM Marketing of Pernod Ricard India, Ishwindar Singh said, “Blenders Pride Fashion…

16 Sep

McDowell’s ‘#TheNewNo1′

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McDowell’s No1, the country’s largest selling whisky, announced a complete brand renovation. The new approach will incorporate a new logo unit, a better-balanced whisky and a sustainable packaging- the biggest change for the brand since its launch in 1968. The new pack is aimed at modernizing the brand McDowell’s No1. The pack design retains elements that are distinctively McDowell’s including the recognizable logo. The bottle will now sport a modern contemporary design that is slightly taller than the existing bottle, giving the bottle a premium look. The new McDowell’s No1- Original promises to bring a more balanced whisky experience. The…

15 Sep

Flipkart To Create Direct And Indirect Jobs

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Flipkart will help generate over 70,000 direct and lakhs of indirect seasonal jobs for the upcoming festive season and Flipkart's Big Billion Days (BBD). While creating direct job opportunities across Flipkart's supply chain, there will also be additional indirect jobs created at Flipkart's seller partner locations and kiranas. This will be further supplemented by job creation in ancillary industries including vendor locations, and freight partners. The Big Billion Days requires investments for capacity, storage, sorting, packaging, human resources, training and delivery, which helps generate additional employment. This year, Flipkart is employing nearly 70,000 people in its supply chain, along with…

14 Sep

Maruti Suzuki Eeco celebrates an iconic decade

editor0 CommentsBusiness

Maruti Suzuki’s iconic versatile van, Eeco, celebrates completion of 10 glorious years. With a successful run for over a decade, the versatile van has crossed 7-lakh unit cumulative sales and enjoys an undisputed leadership with 90% market share in the van segment. Owing to its practical and spacious design, along with powerful performance, Maruti Suzuki Eeco has dominated the country’s Van segment for over a decade. Eeco has earned the distinction of being ideal for family travel, while simultaneously being a dependable business vehicle. The multipurpose van has established a strong foothold with its excellent mileage, best-in-segment comfort, space, power…

14 Sep

Arvind’s brand ARROW ties up with Hrithik Roshan

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Mumbai/ Guwahati September 2020: ARROW, the American menswear brand from Arvind Fashions Limited, announced fashion icon and super star Hrithik Roshan as brand ambassador and kicked off its campaign ‘On Top of the World’ featuring the actor. This announcement comes ahead of the brand’s big city expansion plans and launch of 25 new ‘New York’ styled fashion stores. The ARROW Campaign is conceptualized by WYP Creatives and shot by ace director and photographer, Tejal Patni. This ‘On top of the world’ campaign draws inspiration from an iconic 1930’s photograph at Rockefeller Plaza, New York. Read More - vodafone-and-idea-brands-are-now-vi/ Since 1851,…

14 Sep

Vodafone and Idea brands are now ‘Vi’

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Two of India’s most loved and admired brands are now ‘Together For Tomorrow’ giving birth to a new brand called ‘Vi’ (read as ‘We’). Vodafone Idea Limited (VIL) communicated its new unified consumer brand identity and positioning through a virtual launch. The integration of two brands is a culmination of the largest telecom integration in the world. Vi is built to be strong, ever-dependable, agile, intuitive and a brand in tune with the needs of the customers, in these ever-changing times. It is designed to help customers move ahead in life, for a better today and a brighter tomorrow. Vi…

11 Sep

OnePlus launches first Experience Store in Guwahati

editor0 CommentsAssam, Business

OnePlus, a global technology brand, has opened its first OnePlus Experience Store in Assam. With the launch of the new OnePlus Experience Store in Guwahati, also its first in the Northeast region, the brand aims to expand its retail footprint further in the region. The state-of-the-art OnePlus Experience Store is located at City Center Mall, Christianbasti and is spread over 1000 sq. ft. The store also features the special OnePlus coffee experience, making it a one-of-a-kind premium retail experience for customers in the city. Customers in Guwahati can now directly access a range of products by the brand, including its…

11 Sep

RapiPay installs 25,000 Micro ATMs

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India’s fastest-growing fintech company RapiPay uses a franchised retail network to provide Banking Business Correspondents (BCs) services to customers. It has recently launched Micro ATMs (mATMs) pan India. The company, which is the Fintech subsidiary of Capital India Finance Limited (CIFL), firmly believes that for ATM cash withdrawals, Micro ATMs are a game changer for Indian consumers, especially the marginalized population located in Tier 2, 3 towns and rural India. India being in the high-cash economy regions, millions of transactions are already happening via Micro ATMs. Micro ATMs were instrumental in facilitating cash withdrawals during the current pandemic, especially for…

10 Sep

ICICI Prudential Life introduces LiGo

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Aiming to enable the Company's policyholders to have their queries addressed by simple voice commands such as "Ok Google, I want to speak to ICICI Prudential Life LiGo" or "May I talk to ICICI Prudential Life LiGo", ICICI Prudential Life Insurance has introduced its customer service chatbot 'LiGo' on 'Google Assistant'. Extending LiGo functionalities to Google Assistant is part of the Company's strategy to be present on platforms preferred by customers and to offer them an immersive experience. Customers can instantly access information on their policies by activating 'Google Assistant' on their Android smartphones and speaking out their policy number…