Business

04 Dec

The new-look of Seagram’s Imperial Blue

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Seagram’s Imperial Blue, one of the most iconic brands in the industry launched its Cool New Blue packaging. This transformation is going to be a delight for the whisky consumers. Imperial Blue is revered by millions across the country. Through the years, it is known to deliver clutter breaking minimalistic packaging which has been loved by the consumers, evident from the fact that it’s the destination brand driving the category growth. The new design further enhances the distinct imagery that the brand has been known for. The new royal blue outer packaging has a remarkable premium appearance and the newly…

04 Dec

SIN becomes official partner of 2 football clubs

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One of the most loved youth’s fashion denim brands in the country, SIN announced its association with 2 out of the 11 teams in the ongoing edition of India’s largest football league - ATK Mohun Bagan FC and Hyderabad FC. The partnerships mark the brand’s maiden association with the teams ahead of Season 2020- 2021. Founded in 2012, the brand SIN has always been about daring to dream, and exuding confidence, which is the true essence of Football as a sport. SIN is a brand that is synonymous with sports in today’s world and aims to further propagate this ideal…

03 Dec

BKT’s maiden association with professional football

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Bal Krishna Industries Limited (BKT Tires) has actively supported and championed several sporting events around the world and has heavily contributed to the global football fever through its renowned international collaborations. Through the years, it has become the title sponsor of several European football competitions. Now, BKT has announced its partnership with four out of the eleven teams in the upcoming edition of the Indian Football League. The teams are ATK Mohon Bagan FC, Hyderabad FC, North East United FC and SC East Bengal. The partnerships mark BKT’s maiden association with professional football in India ahead of Season 2020- 2021.…

03 Dec

Nissan India’s first-in-industry digital ecosystem

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Prior to the launch of the all-new Nissan Magnite, Nissan India has strengthened customer-centric services with highly-trained channel partners, an end-to-end digital ecosystem and virtual showroom with vehicle configurator: The vehicle configurator, End-to-end E-commerce and First-in-industry virtual test-drive feature. Nissan India is enhancing its customer connectivity with 30 new service stations and 20 new showrooms across the country. Considering health and safety of its customers, Nissan’s ‘Convenience of Doorstep Service’ follows firm standard operating procedures to provide customers with best car service without having to leave their home. Nissan India also offers ‘Pick-up & Drop-off’ services of Nissan cars to…

02 Dec

2021 Honda CRF300L and CRF300 Rally unveiled

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After nine years in the global markets, Honda’s entry-level CRF has received a major Euro-5 update. This includes a new frame, enlarged engine, richer equipment list and several targeted changes to complement its dual-purpose abilities. Both shod with proper off-road sized rims, 18-inch at the rear and 21-inch at the front, these bikes will be some of the most confidence inspiring once the going gets rough while the tractable engine is strong enough to propel them up the steepest of hills. Their predecessors certainly tractored up anything I pointed them at without much fuss. The liquid-cooled DOHC engine of the…

02 Dec

HMD Global launches Nokia 2.4

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HMD Global, the home of Nokia phones, launched Nokia 2.4, the latest addition to the widely successful Nokia 2-series in India. The next-generation Nokia 2.4 brings advanced AI imaging features including Night mode and Portrait mode, large 6.5” (16.5 cm) HD+ screen, two-day battery life (4500mAh), modern essentials like fingerprint and face unlock. Plus, the Nokia 2.4 comes with 3-year monthly security updates and two years of OS updates, meaning it’s ready for Android 11 and 12. The Nokia 2.4 comes with a unique and refined and premium Nordic design that’s built to last and features Finnish-inspired, brand-new contemporary colours…

02 Dec

Piaggio’s SXR 160 scooter maximizes its style

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Piaggio India will soon commence the production of Aprilia SXR 160 at its Baramati plant, with the aim to launch the new premium scooter soon in Indian market to serve its distinguished customers. The much awaited premium, Aprilia SXR 160 was first unveiled at Auto Expo 2020, Greater Noida. The Aprilia SXR 160 brings the first of its kind combination of style, performance and extraordinary comfort riding experience, coupled with great ergonomics. Designed in Italy for India, SXR 160 is set to create a new benchmark as a trendsetter with its unique next-generation appeal. Aprilia SXR 160 is set to…

30 Nov

Royal Challenge unveils renovation of the brand

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Unveiling the renovation of the brand, Royal Challenge Whisky comes up with a bold and transformed logo unit, refined quality liquid and striking packaging. With the vision to be the most iconic millennial brand in India, the new pack has been re-designed to give a more premium experience bringing to life the iconic Royal Challenge rampant Lion. The Lion, now crowned, represents the bold and fearless spirit that the brand exemplifies. Further, with this renewed blend, the brand evolves to be the most accessible and preferred by millennials of today who challenge the everyday status quo. The all-new Royal Challenge…

30 Nov

Moglix extends its supply chain to Guwahati

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One of India’s largest B2B commerce companies, Moglix is expanding its footprint across India and is now in 35 locations. The company has extended its supply chain to Guwahati in the North-Eastern region. Spreading its supply chain network in the North-East, Moglix has now marked its presence in Guwahati and has commenced supply chain, vendor managed inventory, and warehousing operations. Earlier this year, Moglix had announced its global expansion by partnering with government agencies and enterprises in the United Kingdom to strengthen the country’s PPE supply chain and made personal protective equipment available to 5 million people across 20 countries.…

30 Nov

TECNO launches ‘Great TECNO Festival’

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TECNO, the global premium smartphone brand, announced that its customer base crossed the 6 million mark in a little more than three years since its foray into India. To commemorate the achievement of this significant milestone, TECNO announced the ‘Great TECNO Festival’, a mega festive bonanza offers for consumers from 1 November till 30 November. The festival will offer a chance to customers to win exciting prizes including the Maruti’s S-Presso car, Hero Passion Pro motorcycles, as well as TECNO’s camera-centric CAMON 15 Pro and the stylish Hipods H2 earbuds through a lucky draw on purchase of any TECNO Smartphone.…