Business

11 Dec

New Castrol Power1 Ultimate for 2-wheelers

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India’s leading automotive lubricants company, Castrol has launched Castrol POWER1 ULTIMATE, the newest addition to Castrol’s range of cutting-edge and full synthetic motorcycle engine oils. This all-new variant anchors on a unique 5-in-1 formula that is engineered to equip the bike for outstanding performance. Designed and formulated for motorcycle and performance enthusiasts, the Castrol POWER1 ULTIMATE offers a broader range of choices for those who are not only passionate about riding but also particular about the care of their 2-wheelers. The new Castrol POWER1 ULTIMATE range embodies surprise and excitement for the riders with 5 ultimate benefits across: Acceleration, Protection,…

11 Dec

Himalaya’s Q-DEE Range of Mouth Dissolving Tablets

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The Himalaya Drug Company launched Q-DEE Mouth Dissolving Tablets ─ Q-DEE Immunity and Q-DEE Cramps. Q-DEE Immunity helps provide relief from the early onset of flu and common cold symptoms such as sore throat, cough, sneezing, and nasal congestion.It also helps in strengthening the immune system. Q-DEE Cramps helps reduce discomfort during a woman’s monthly cycle and eases abdominal cramps. Q-DEE tablets from Himalaya usher the new era of formulations that quickly dissolve within180 seconds, leading to a faster onset of action. Q-DEE Immunity and Q-DEE Cramps are available in a pocket-friendly pack of eight tablets each at all leading…

11 Dec

SmartAgri solution: Vi CSR’s partnership with Nokia

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The CSR arm of Vi, Vodafone India Foundation entered in a partnership with Nokia and deployed a Smart Agriculture solution that aims at improving the productivity of farmers in India. The SmartAgri project aims to enhance the livelihoods of small farmers through sustainable farming approaches, deployment of IoT solutions and by improving their access to information, using technology. To demonstrate the impact of technology in transforming agricultural practices in India, Vi CSR chose the agri-heartlands of Madhya Pradesh and Maharashtra, and on-boarded Nokia as the IoT solutions provider, and Solidaridad for field implementation. Over 400 sensors have been deployed over…

09 Dec

Scooter-Ritika Oil introduces contactless packing system

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Well-known edible oil manufacturer Scooter-Ritika Oil has introduced a contactless packing mechanism at their manufacturing plants. The technology advancement has been imported and helped the brand scale up its production. The use of new and modern technologies is expected to yield better results. The company's products are also available in other categories of edible oils such as soy oil, palm oil and vegetable oil. Ritika Oil plans to further strengthen its presence in the state and is increasing the appointment of distributors in major districts across the state. Over the next 3 years, Scooter-Ritika Oil brand aims to nearly double…

09 Dec

“No hair fall… Now my life is in my control” campaign

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One of India’s leading wellness brands, The Himalaya Drug Company unveiled a new film for Himalaya Anti-Hair Fall Shampoo. It comes with the communication “No hair fall… Now my life is in my control” as part of the ‘Healthy Hair KaVaada’ campaign. The campaign highlights the major concern of hair fall faced by consumers in the hair care category. https://youtu.be/8kUfmz5D_yM Addressing people’s inclination towards natural ingredient-based solutions, the campaign highlights the unique proposition of Himalaya Anti-Hair Fall Shampoo as a trustworthy solution for hair fall. The film, set in present-day context, highlights how women today are winning in all aspects…

09 Dec

SBI Life launches a power-packed savings product

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One of most trusted private life insurers in the country, SBI Life Insurance launched a power packed 'SBI Life-Smart Future Choices’ savings product. Tapping into the rising consumer awareness on the need for insurance, the individual, non-linked, participating life insurance savings plan empowers consumers with the ‘Power to Choose’ various options and benefits as per their changing needs from time to time throughout the policy term. SBI Life’s ‘Smart Future Choices’ aims to allow consumers to select options like choosing the premium amount, term policy or premium payment term along with the capacity to review the features of the life…

08 Dec

Samsung Galaxy F62 might be one of the slimmest phones from the company yet, Production Reportedly Begins in India

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Samsung Galaxy F62 production has reportedly commenced in India. Touted to be the slimmest phone from Samsung, the Galaxy F62 seems to be the next phone in the South Korean tech giant's relatively new F series that kicked off with the Galaxy F41. While the company has not officially shared any information on the rumoured Galaxy F62, a report states that it will launch in India soon. The phone was also allegedly spotted in a Geekbench listing with model number SM-E625F. A report by 91Mobiles cited sources who said that the production for Samsung Galaxy F62 has begun at the…

07 Dec

Nissan magnate at a special introductory price

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Announcing the price of all-new Nissan Magnite, Nissan India has commenced bookings of the all-new Nissan Magnite across all Nissan dealerships in the country and on its website (https://book.nissan.in/). The big, bold, beautiful and ‘charismatic’ SUV is available at a special introductory price of Rs 4,99,000 until December 31. Following Nissan’s philosophy of continuous innovation to deliver enriching experiences, Nissan’s renowned technologies are provided across the model range, including X-TRONIC CVT, Cruise Control, 360-degree Around View Monitor and Nissan Connect. For the tech-savvy Indian customer, Nissan’s optional ‘Tech Pack’ includes wireless charger, air purifier, ambient mood lighting, puddle lamps and…

07 Dec

Amway’s Traditional Herbs Range to double by 2024

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Amway India, one of the country’s leading FMCG direct selling companies, foresees its traditional herb nutrition category to clock sales of Rs 100-Crore this year. To accommodate the growing demand for herbal products, Amway is also gearing up to strengthen its local sourcing of herbal extracts in India. Amway continues to locally source ingredients for manufacturing its high-quality nutrition products. A leader in the nutrition space, Amway is renowned globally for its nutrition category brand – Nutrilite. Going by the trend of prioritizing holistic nutrition and wellness, the company foresees the nutrition category to grow faster with the current contribution…

07 Dec

Combi-product Click 2 Protect Corona Kavach

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HDFC Life (one of India’s leading life insurance companies) and HDFC Ergo (one of India's leading non-life insurers) have joined hands. They jointly launched a combi-product - ‘Click 2 Protect Corona Kavach’. It will provide a complete financial protection package in the current pandemic environment, with HDFC Life’s Click 2 Protect 3D Plus (C2P3D Plus) and HDFC Ergo’s Corona Kavach. Click 2 Protect Corona Kavach has been designed to provide comprehensive financial protection in the current pandemic. In addition to offering life cover, the product also includes a family floater facility which offers options in terms of adding family members…